6 Steps to Finding a Great Product to Promote

Succeeding or failing as an affiliate marketer can often be traced back to the products you choose to promote. At first, selecting a product to promote seems simple enough. You sign up on ClickBank, JVZoo or WarriorPlus etc… and choose from any of the thousands of products available, then grab your affiliate link and slap it on your website – done!

But then, a couple of weeks down the line, you begin to wonder why you haven’t made any sales. You start to get a sneaking suspicion that maybe you should have spent more time choosing the right product to promote!

Finding the right affiliate product is a critical and an important step in order to make money as an affiliate however most people don’t give so much attention and they don’t do the right research!

Although there is no 100% method for finding a profitable product, there are a few things that go a long way to increasing your chances of success.

But before going in more details about the things you need focus for find a product to promote, you need to find the right affiliate network for you!

Here are my recommended affiliate networks:

ClickBank: One of the Top Affiliate Networks! Clickbank is the right place for finding thousand digital products on many different niches. If you are looking for niches outside of Internet Marketing and Make Money Online niches then clickbank is the right affiliate network for you.

JVZoo: Another Top and Very fast growing affiliate network! JVZoo is well known for Software and Internet Marketing Products. JVZoo also has affiliate products for many other niches like (Health / Fitness, Entertainment etc… ) although most of the higher converting products on JVZoo are Softwares and Internet Marketing Cources/Trainings. So in my opinion JVZoo is the right network for finding top quality softwares and Internet marketing cources!

WarriorPlus: One of my favorite and oldest affiliate networks! This is the best place to find affiliate products especially about Internet Marketing & Make Money Online niches! Here is where most of people started their affiliate marketing journey & where they launched their first products!

I’m not going to talk about all the features each affiliate network has because this will take me forever but almost all of them have pretty much the same features!

You can go, sign up and check all of them! It’s FREE!

Now here are six research steps we recommend for finding a profitable affiliate product to promote:

  1. Select Niche
  2. Understand Your Customers
  3. Multiple Products
  4. High Commission – Conversion – EPC – Refund Rate
  5. Good Sales Page – Funnel
  6. Request Affiliate Link
  7. The Next Step? – Bonus Step

STEP #1 – Select Niche:

The first thing you need to do is think about what market you’d like to work in. Choosing a market related to your hobbies, skills, passions and experiences is an excellent starting point (after all, you’ll be spending a lot of time thinking about it!).

Are you a cat lover? Have you had experience with a particular health problem? Did you ace languages at school? Do your friends come to you for relationship advice? Having an existing knowledge of a niche can be a big advantage when you come to marketing it, because it’s much faster and easier to write persuasive and credible copy for your pages when you know what you are talking about.

STEP #2 – Understand Your Customers

When you have selected the niche that you want to work in then you need to understand what your customers/prospects needs.

It’s very important to understand (1) who in this niche is buying, and (2) what they are buying. The easiest way to delve into the minds of your market is by browsing forums related to your niche.

This is a great way of finding out buyers’ needs, wants, and problems.

Here is an example and a cool trick you can use in order to find niche forums within few seconds:


STEP #3 – Multiple Products

Ideally, you want to find a market that has multiple related products being sold.

The reason for this, is that if there is only one product available for the niche, even if it sells like hotcakes, you’ll almost certainly have a hard time competing with existing affiliates who are well-established in the market.

For example Weight Loss market is a huge market with many different digital and physical products that you can sell as an affiliate!

STEP #4 – High Commission – Conversion – EPC – Refund Rate

Here are some stats you need to keep in mind when you are searching to find a good affiliate offer to promote.

Clickbank gives some different information than W+ and JVZoo. Clickbank is hidding some very important information  like Conversion, EPC and Refund Rate but don’t worry, finding a good affiliate offer in clickbank is not that hard!

Finding a good affiliate offer on Clickbank depends on some other factors like Gravity, Avg $/Sales, Commissions etc…

For Example:


  • Gravity (anything 20-100+ is good to go. Gravity is a sum of scores of distinct affiliates who have sold this vendor’s products in the last 12 weeks. An affiliate’s score can be: “1”: if he/she sold at least one copy of the vendor’s product yesterday. )


  • Look for 50-75%  Commissions


  • Avg $/Sale $18+ (it’s up to you to choose however $18+ is the ideal especially if you are using paid traffic, you need to cover your cost and make a good profit)


  • Look at the Affiliate Page/JV page in order to find some useful affiliate tools that will help you with the promotion. Most Clickbank vendors give you affiliate tools like banners, emails, videos and some have already done keyword research in order to help you even more.

When you are searching to find a good affiliate offer on Clickbank there also another place you need to check before decide.

CB Engine! Here you can also find some other stats about clickbank products, which products they are growing and filtering the products!

In the other hand JVZoo and W+ have different things that you need to focus in order to find a good affiliate offer. Some of these are:

  • High Commission (50-100% depending on the front end offer. For Example, vendors normally give 100% on the front end products that are priced $1-$9.95. And for higher priced products for example $17++ they give 50% commissions.)


  • Conversion Rate (This also depends at the products price. For Example it makes sense to see a better Conversion rate at lower prices products than higher price products. So for low ticket ($1-$9.95) products a 10% conversion rate and above is good to go and for higher priced ($17-$97) products 6% conv. rate and above is also good to go.)


  • EPC = Earn per click! ( You need to find a good offer with at least $1-2+ EPC! )


  • Refund Rate (You also need to make sure that the product you are going to promote has low refund rate. So you need to find an offer that has less than 5-7% refund rate. Anything above 7% probably means that product is not good enough or it is not as described)


Here is an example of a good affiliate offer on WarriorPlus:


As you can see on the image-example above we have found an affiliate product about facebook that match our criteria!

The offer is a proven selling product with 1000+ copies sold! Has a good Conv. Rate 10% , EPC $1.09 and very low refund rate of just 1%!

This means that we can start promoting this offer successfully and probably we will make some good sales and make a good profit if you send targeted traffic on that offer!

Or you can see the first product on that image above, which also have sold 1000+ copies and has Conv.Rate 17% and $2.12 EPC. As you can see I did promote that product and made 6 sales at the time I took that screenshot!

Before we make the final decision of promoting this specific offer, we have to check the sales page-funnel but before that step let’s see another example of choosing a good product to promote on JVZoo affiliate network below…

And here is another one for JVZoo:


On this example- image above you can see that it is very similar to WarriorPlus!

When you find a good offer that matches our criteria we have already mentioned on this blog post above then you only have to request an affiliate link and check the sales page!

More about them on the next steps below…

STEP #5 – Good Sales Page – Funnel

Most of the time Stats give us everything we want to know about a good affiliate offer although that doesn’t mean that you haven’t to check the Sale page and funnel before decide if this is a good offer…

You have to ask yourself:

Does it look convincing? Does it address the concerns of the market? Is it persuasive and credible, or does it sound over the top and unbelievable? Would you buy from a site that looked like that?

If you  believe that sales page is good enough then you are ready to go…

Most of the time on the JV/Affiliate page there is also information about the funnel and the upsells that an offer may have on the funnel!

It’s good to know what your customers are going to find on the upsells if they are going to buy the front end product!

For example if an offer has many Upsells and Downsells then  you may rethink if you are going to promote that specific affiliate offer.

Some vendors these days create like 5 Upsells and 5 Downsells which I personally believe that it sucks! Most people they are going to get angry if you try to upsell them many different and useless products!

So it’s good to know what your customers are going to find through the funnel!

STEP #6 – Request Your Affiliate Link

So you are almost done!

Right now you probably have understood the criteria you need to focus in order to find a good affiliate offer to promote!

And when you find a good afffiliate offer you only have to request your affiliate link!

Getting your affiliate link on Clickbank it’s very easy! Just need press “Promote” and “Create” your own HopLink!


You don’t need to wait vendors to approve you!

Get your own HopLink and start promoting right way! 😉

In the other hand on WarriorPlus & JVZoo you have to request your affiliate link and then wait vendor to approve you!

If you are new as an affiliate on those networks and you don’t have sales then some vendors may not approve you because they don’t know you and they afraid of spammers and scummers!

Most of the time you are going to be approved for delay commissions which means that if you make sales you will have to wait around 30 days before get your commissions!

This happens for security reasons and only for new affiliates with 0 or few sales!

Nothing to worry!

So here’s what you need to do in order vendors to approve you and let you promote their products:

Simply say few things about yourself, be honest and explain how you are going to promote their products (your strategy)!


There is a box where you can write few things and then “Request” your affiliate link!

If you are new affiliate with 0 sales, and don’t explain your promotion strategy then most vendors will not approve you!

I have personally rejected many new affiliates as a vendor Not because I’m a bad person but because these are people I don’t know, who request affiliate link without explaining their promotion strategy, they have 0 sales and expect to get approved!

In other hand I have also accepted many new affiliates with 0 sales just because they explained me how they are going to promote my product and I find their strategy good and legit!

The reason I and most vendors reject some of the new affiliates is because we don’t know if they are going to spam the affiliate link and destroy our launch stats! (Conv. rate, EPC etc…)

Vendors want to keep spammers out because if just 1 spammer destroys our launch stats then Top Affiliates who make tons of sales will not join our launches if they see poor statistics!

So in order to get approved you only have to explain your promotion method and if this is legit – whitehat then it’s almost 100% vendors will approve you!

If not then no worries!

There are many other products to promote! Just keep going! 😉

The Next Step – Bonus Step?

So what is the next step?

Now you know how to pick good affiliate offers and all the criteria that you need to focus in order to find a good product to promote!

Some product are evergreen and you can promote them for months or years but when it comes to Internet Marketing and Make Money Online Niche then most of the products are not evergreen!

This happens because softwares and methods are updating every few days, or new softwares and methods are releasing to the marketplace!

Here is where you can find all the upcoming products launches for Clickbank, WarriorPlusJVZoo:

These are Jv calendars sites where vendors submit their upcoming products and also include a JV page link where you can go and check all the usefull details about their product, funnel, commissions, prices , affiliate tools and vendor’s contact information.

If you are serious about what you are doing, if you have a blog or you are a youtuber and you are planning to promote an affiliate product then here is an extra tip…

…Find an upcoming launch which fits you, go on their jv page if available and search for vendor’s contact information.

Then try to contact vendor, introduce yourself, how you are planning to promote his/her product and ask them if there is an available review access in order to write a review on your blog, record a review video about their product or do both!

Most vendors give review access to people they already know but you have nothing to lose!

Just give a try! If you are serious person and vendor trusts you then probably will give you a review access 😉

Note: If you get review access then you can also provide a testimonial on the vendor as a thank you for giving you a review access and then also write a review on your blog or record a video for your promotion!

Have Questions?

First of all want to thank you for taking  the time to read my blog post!

Hope that this post helps you and you gain some value!

If you have any question or didn’t understand anything then feel free to comment below and I will come back to you as soon as possible!

Best Regards,



Alex Langidis

Affiliate Marketer on JVZoo?

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